To give you an idea of how much it may cost to sell tickets online, here are some examples worked out for you with various prices. If you like to geek out over the numbers, let's dig in! :D
Example 1: SchoolDisco, selling 100 tickets at £3.50 each
The platform fee you would pay if you are using a free PTAsocial account is 1.5%, so works out at £5.25 for total ticket amount of £350.
The Stripe gateway fee applied will vary depending on how many tickets are bought in one transaction, as they charge 20p for each purchase, as well as 1.4% of the total amount. That 20p can really add up, so PTAs often add it onto the ticket price.
So if 100 people bought a single ticket in each transaction, the Stripe fee would be:
(100 x £3.50 x 1.4%) + (100 x £0.20)
= £4.90 + £20
So your net amount after all fees is:
£350 - platform fee (£5.25) - Stripe fee (£24.90) = £319.85
Now let's say 50 people bought a single ticket for their child, but 25 other people bought 2 tickets each. The Stripe fees applied would be:
(50 x $3.50 x 1.4%) + (50 x £0.20) + (25 x £7.00 x 1.4%) + (25 x £0.20)
= £2.45 + £10 + £2.45 + £5
Therefore you saved £5 in fees by having more people buy more than one ticket at a time.
So your net amount now after all fees is:
£350 - platform fee (still £5.25) - Stripe fee (£19.90) = £324.85
However if you instead charge £3.80 for tickets,
if 100 people bought a single ticket in each transaction, the Stripe fee would be:
(100 x £3.80 x 1.4%) + (100 x £0.20)
= £5.32 + £20
Your net amount is now:
£380 - platform fee (now £5.70) - Stripe fee (£25.32) = £348.98
So by charging an extra 30p on each ticket, you pretty much cover your fees and are back up to around £350 net. Of course if some people buy more than one ticket, you'll save some money in per-transaction fees again. So adding 20-30p per ticket should cover it.
In conclusion, the stripe per-transaction fee can have a big effect on low ticket prices. So we would either suggest you add a little extra to the ticket price to cover it, and also encourage people to buy tickets in groups if they can. You can always use the "Note' during ticket purchase for people to list all the kids covered by the tickets they have bought.
Example 2: Quiz Night with food included, selling 150 tickets at £10 each
The platform fee you would pay if you are using a free PTAsocial account is 1.5%, so works out at £22.50 for total ticket amount of £1500.
If 150 people bought a single ticket in each transaction, the Stripe fee would be:
(150 x £10 x 1.4%) + (150 x £0.20)
= £21 + £30
So net amount:
£1500 - platform fee (£22.50) - Stripe fee (£51.00) = £1426.50
Your net amount improves dramatically if you could get parents to book and pay by the team, i.e. 10 people in a team buy their tickets in one transaction of £100 at a time. This would mean instead of 150 separate purchase transactions, it could just be 15 transactions, reduce your stripe flat fee from £30 to just £3. Now your net amount is £1453,50. Ah, that's better!
Example 3: Gala Dinner, selling 200 tickets at £65 each
The platform fee you would pay if you are using a free PTAsocial account is 1.5%, for total ticket amount of £13,000 works out at £195.
Let's assume tickets are bought in pairs.
(200 x £65 x 1.4%) + (100 x £0.20) = £182 + £20 = £202
Net amount = £13000 - platform fee (£195) - Stripe fee (£202) = £12,603
A final note
We use Stripe Connect, which means your Stripe fees are reported to you directly in your Stripe dashboard. We would encourage you to apply to Stripe for a non-profit rate.
On PTAsocial, we only apply the 1.5% platform fee, and this is detailed in your 'All Tickets' tab when you download the CSV spreadsheet file.
TOP TIP: I you are holding multiple events, or high-ticket price events in your school, you would probably benefit from upgrading your PTAsocial plan to a paid plan which offers reduced or zero platform fees as well as a beautiful website builder and ecommerce store. Please drop our friendly support team a line to find out more! :)